You may have passed DEFINE fitness studio before and wondered about taking a class there, or perhaps you’ve never heard of it. Whatever the case, this is your chance to get more acquainted with this hidden gem and the awesome options they offer for getting into shape.

DEFINE’s Jacksonville Beach studio opened back in September 2017 and is co-owned by dear friends and Jacksonville natives Kelly Kuntz and Julianne Lee, who gave us the inside scoop. 

“Our classes are DEFINE body (barre), DEFINE rev (indoor cycling), DEFINE bounce (trampoline workout), and we will sometimes combine two styles of classes and call it the 30:30 (thirty minutes of each method). I would say our bounce class or 30:30 bounce/body class is [the] most popular class we offer. Both of these classes offer a high cardio aspect, as well as a strengthening component with weights,” according to the co-owners.

They also offer yoga classes that incorporate medicine balls and hammocks, to target rolling out muscle knots and unwinding. With such a unique fitness concept, you may wonder what inspired DEFINE’s model.  

“DEFINE was started by our founder, Henry Richardson, who is a native to Houston, TX, where our franchise started. Henry developed DEFINE through [his experiences with] personal pain management; he was a competitive diver at [the University of Florida] and sustained a back injury. He is deeply committed to individuals living their absolute best life and focuses on developing new programs, products and relationships within the fitness & wellness community.”

That, of course, leads one to wonder about the cost of a membership. Luckily, there are a variety of options to consider.

If you want to try DEFINE without making a membership commitment, sign up for a free two-week trial of ClassPass; the app enables you to try multiple fitness studios in the area, including DEFINE.

Additionally, “There are lots of pricing options to suit everyone’s needs. We offer everything from monthly auto-renew memberships, to class packs, to single drop-ins. We also have a unique $46 offer for first-time clients, called our 3:2 promo, where you get three classes for the price of two, making your first class free.”

Lastly, there are plenty of membership options that include a New Client Unlimited Monthly plan ($125), Limited Monthly Auto-Renew plan ($199), a Student/Teacher/Nurse-specific plan ($159) and Class Pack options ($110+) that allow you to pay for classes upfront.

Aside from membership deals and unique classes, the atmosphere at DEFINE is worth checking out. The energetic instructors, rhythm-based classes and motivating music create a great vibe that will keep you coming back for more.

“The best part about the atmosphere at DEFINE is the community we have cultivated and our friendly staff — we are approachable, and often joke that we are ‘one big family.’ Being a small business in Jacksonville Beach, sometimes people have never heard of us, but, when clients do find us, they are so happy to have found ‘their new spot’. We are different from other studios in that we are the only franchise in Florida, making us very new to the [Jacksonville] workout scene. We are class-driven and beat-based, with a focus on safety and FUN. All of our instructors are rockstars, and you can tell from the minute you get on your bike or step onto your mat.”

DEFINE: 1854 3rd St. S., Jacksonville Beach, FL; @definebody // @DEFINEJacksonville 

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